• A$200

• 18 designs

• 5 designers

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Packaging Design Brief

We are an Australian Dairy Products Supplier exporting our goods predominantly to China including Baby Formula/Long Life Milk and Full Cream Milk Powder. We are looking for only conceptual art at this stage so we can synchronise with the most suitable designer.

The range incorporates the following and we have nicknamed the brand "Jerry" while in concept

1. "Jerry" Infant Formula Pack

Artwork is common but 3 colours in range are needed to denote 0-6months /6 -12 Months /1 Year olds + ( I have attached a crude mock up to assist in the explanantion and dont worry too much about the text its more the style of the design
We need key factors such as an illustrative Kangaroo and an illustrative Map of Australia - The size of each illustration does not matter let your creative skills dictate the best proportions. The Mock up brand name can be called "Jerry".

2. "Jerry" 1KG Full Cream Milk Powder

The artwork here is for 1 variety only with the look and style to be very similar to the Infant Formula however instead of a Kangaroo we would like an illustrative cow light brown in colour and again a illustrative map of Australia.I have attached a picture of the size of the box and the text is not in important at this stage just the concept within the range.


3. Jerry" 1 Litre Long Life MilkJerry

The artwork here is for 1 variety only with the look and style to be almost identical to the Full Cream Milk Powder.I have attached a picture of a typical sized long lide box box and the text is not important at this stage just the concept within the range.

Target Market(s)

Infant Formual Packs - Asian Parents who trust imported
goods from Australia

Milk Powder - Broad Chinese Demographic but consumer
based towards 25-60 yr old women

Milk Long Life - Broad Chiense Demographic consumer based with more equal spread of men and women 25-60yr old

Industry/Entity Type

Business

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Infant Formual Packs can be fun in design but still professional so that marketing campaign can reinforce in future as a trusted brand and product.

Nice to have

• Range of products need to look like a family although subtle difference are welcom. At this stage we just want to seek out a concept.

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Files

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