Look beyond the Stars

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This customer received 68 illustration designs from 14 designers. They chose this illustration design from design is Goodland as the winning design.
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Illustration Design Brief
We need a vector illustration for our web 2.0 website. We want to create a series of illustrations to highlight our main message. This initial request is to get the ball rolling. Once we pick a specific design & designer, we will be looking to make at least 7 more such illustrations of similar style within the next few weeks. Thus this will be a much larger project overall.
The first graphic will fit in the location denoted by the red arrow: http://screencast.com/t/ZTcwZjVhNG.This is an actual screenshot of our upcoming website.
Description is as follows:
- When people click on the tab “Beyond Stars,” they will see the graphic along with some text.
- Feel we are envisioning follows: http://www.fictiv.net/process/.
- The idea we want to convey through the illustration is that people no longer need to rely on star-based reviews (ie, 4-star, 5-star, etc). We are offering a better alternative.
Three different ideas on how potentially to show this:
- Man has at his feet 4 stars in a line, he has a telescope looking past these stars looking at the horizon. “Look Beyond the Stars.”
- Stethoscope on top of a bunch of scattered stars. “Listen Beyond the Stars”
- Man sitting on top of a bunch of tired looking stars piled on top of each other, looking into the horizon. “Look Beyond the Stars.”
We are open to other interpretations that can convey this concept.
Updates
Project Deadline Extended
Reason: Please do not submit additional images without discussing details with us via messages. Thank you!
Added Tuesday, November 23, 2010
Target Market(s)
Adults seeking to find the best medical care.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - Must suit website screenshot shown above.
- - Must convey a serious look.
Nice to have
- Character should one that we can repeat in multiple scenarios. The character should not draw away from the main point of the illustration.
Should not have
- - Not looking for cartoon figures.