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Coffee Brand Poster Ad
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This customer received 148 poster designs from 63 designers. They chose this poster design from Kanacia James as the winning design.
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US$200
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148 designs
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63 designers
Poster Design Brief
We' re looking for design of poster advertisement for our coffee brand, kind of poster we can put in elevators or buses (approx. size 50x60cm), so we're looking for something original and eye-catchy ideas. We dont have our own specific slogan for this, so feel free to experiment. It is high-quality instant coffee made according to european nordic recipe, our target are women in overall, but mainly young, middle-class modern girls. It is high-quality instant coffee made according to european nordic recipe. Were trying to turn drinking coffee into lifestyle choice for young chinese girls by emphasizing western influence for our brand, also focus on elegance and classy style in packaging and advertisements. Our coffee brand is currently dedicated to sell mainly in China so we prefer english and chinese simplified version. If youre not familiar with chinese language you can use online translator, we will correct or adjust it to our needs.
Updates
We added some more details to the brief, I also uploaded some reference posters to show what kind of originality we are looking for, but pls take it only as consideration about creative idea we want, because most of these posters want to communicate "waking up" aspect of drinking coffee and thats not what we want. We want something focusing on 'classy' and 'lifestyle'. Also please remember that main target for our coffee are women.
Added Friday, July 20, 2012
Project Deadline Extended
Reason: Because of big connection problems this week, we couldnt give our feedback fast enough to designers, so to be fair with everyone and also to give more time to share your ideas, we decide to extend deadline for few days.
Added Monday, July 23, 2012
Project Deadline Extended
Reason: Extend after requests
Added Thursday, July 26, 2012
Project Deadline Extended
Reason: wait for designs
Added Monday, July 30, 2012
Project Deadline Extended
Reason: wait for new designs
Added Wednesday, August 01, 2012
Project Deadline Extended
Reason: waiting for few revisions
Added Saturday, August 04, 2012
Like we already said in comments, during to some hard circumstances we were forced to freeze our project for some time (longer then we expected), but soon everything should be back to normal and we will try to catch up with feedbacks and finally select the winner. We also want to say very big sorry to all people participating in our project who probably feel disappointed with the way this project goes for last weeks.
Added Thursday, September 20, 2012
Target Market(s)
Women
Industry/Entity Type
Online
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - Our brand logo (*cdr and *png file included as attachement)
- Poster size 50x60 cm
- Originality and creative idea
Nice to have
- - Should draw attention and create curiosity at first sight
- It should emphasize 'CLASSY' style of our coffee or lifestyle of young energetic girls
- might compare chinese and western lifestyle
Should not have
- - Don't try to focus on "waking up" aspect of coffee
- Too much coffe beans
