• US$200

• 34 designs

• 24 designers

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Logo Design Brief

We need a logo for a new website operating in Canada. This site will provide free on-line DIY financial plans. Because the site name has four words, it is important for people to make them out clearly, through colour, size, etc, though we would like to avoid capitals. Also, we want to emphasize this is fun, easy, etc. since many people will find the idea intimidating (it only takes 20-30 minutes for the most comprehensive plan). The trick is to balance the seriousness of people's money (banks, professionalism, trust, accuracy)with the simplicity and benefits of DIY (easy, modern, empowering, smart).

Target Market(s)

Men and women aged 40 plus

Industry/Entity Type

Financial

Logo Text

enoughincomeforlife.com