• A$340

• 67 designs

• 33 designers

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Logo Design Brief

Financial Media Services provides high level communication and corporate reputation consulting advice to senior executives of major corporates, primarily in the financial services sector.

We are developing a new website, and we need a new logo to launch at the same time. The logo should:

- Be very high end and professional
- Be contemporary
- Contain the name and also an abbreviation (FMS)
- Look good on a website, as a business card, letterhead and importantly as a header and/or footer on Powerpoint slides

The colour(s) of the logo should reflect and complement a black & white website design that we are creating. Minimal spot colour is OK. Definitely no use of blue. We want to have a corporate feel that reflect through the graphics we use on the website and other presentation materials.

What the logo should be:
- Confident. Articulate. Trusted. Integrity. Leadership. Elegant.

What the logo should NOT be:
- Serious. Sombre. Old. Dated.

Similarly with fonts - for the logo and text to use on business cards and Powerpoint leaders, headings, text etc.

We attach our current logo etc.. Its issues are reflected above:
Its colours become too drab when blocked in a Powerpoint or website
It isn’t inspiring, and looks quite dated.

Target Market(s)

High level executives, c-suite, financial services, solid companies

Industry/Entity Type

Communication

Logo Text

Financial Media Services

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Words and initials both to be used to form the logo (FMS - Financial Media Services)

Should not have

• Blue colours, illustrations of money or coins etc

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