New design for HowToHR

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This customer received 20 web designs from 7 designers. They chose this web design from pb as the winning design.
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Web Design Brief
We are at the start of the process of evolving an existing business, and have just developed a new logo that will guide the look and feel of the rest of the site.
HowToHR.com.au will be the place to go for small business owners that need guidance and tools on how to look after HR functions such as recruitment and performance management amongst other aspects.
The existing site that is going to be evolved in www.howtorecruitstaff.com.au - while some of the content will remain, the entire look of the site needs to change, and a new homepage and other pages need to be developed.
For this project, we'd like the new homepage to be designed to lead the way for how the rest of the pages will look moving forward.
We're looking for a clean, clear and modern design. It should not feel cluttered or busy
The wireframe for the new homepage, and another landing page are attached.
Target Market(s)
Small and medium business owners - slightly male skew
Industry/Entity Type
Small Business
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - Should be clean and simple
- The overall feel from the new logo (attached to the project) should be integrated into all elements of the site
- Should communicate that the site is easy to navigate
- Should communicate that the site is friendly and approachable
- Should communicate that the site is professional (for small businesses)
Nice to have
- This homepage for this site is quite a good design reference in terms of clean design.
http://www.taskrabbit.com/
For HowToHR though, the 3 boxes under the main image should appear above the fold though.
Also, happy for one other colour to be introduced to highlight call to action buttons etc.
Should not have
- Must not be cluttered
Should not introduce more than one additional colour to the existing colours from the logo