Human Resource Software Suite Provider Needs a Logo Design

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This customer received 62 logo designs from 25 designers. They chose this logo design from instudio as the winning design.

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Logo Design Brief

We need a logo design for a new company called "Alliance Workforce Solutions". We will be providing a suite of products related to human resources to employers. We do want the business name in the logo. The logo should be in color, we have discussed concepts such as a circle/ring in the logo, people shapes in color holding hands or linked in some way, possibly something with the A shape or perhaps 3-D on the first four letters or color variation. This logo will need to work in the web, mobile, tablet, and print space. Different descriptive concepts for the suite of products would be "ally, connect, link", the products underneath this company name will be a suite of products that connect employees with their business such as human resources, time management, and benefits management.

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Updates

Would like to provide another graphic idea, the "Greek Key" symbol.


Added Thursday, July 19, 2012

The feedback I am getting is that the brighter colors are not working out.  Being in the financial and banking sector we are going to need to stick to a more professional color palette.  I will touch base with the designers that have already submitted some ideas with the bright colors.
Added Friday, July 20, 2012

Industry/Entity Type

Business

Logo Text

Alliance Workforce Solutions


Logo styles of interest
Abstract Logo

Conceptual / symbolic (optional text)

Lettermark Logo

Acronym or letter based logo (text only)

Payments
1st place
US$340
Participation payments x 3
US$20
Total
US$400

Project Deadline
28 Jul 2012 21:49:21 UTC
Language