CrossFit OwnIt needs a Logo Design
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This customer received 92 logo designs from 21 designers. They chose this logo design from BRL as the winning design.
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Logo Design Brief
We need a logo design for a new CrossFit Affiliated gym. The name is "OwnIt" (note capital I, and all one word). Note CrossFit must be spelled with capital C and F. The word CrossFit can be smaller and above the Logo.
We don't like barbells, kettlebells, etc.
Has to represent somehow what OwnIt means to us, being totally responsible and owning your life, your strenghts, your weaknesses, everything.
Colors are Orange, Grey (Black and White can be included).
We want the logo to include an icon or symbolic design that represents our gym. Here are a few ideas:
1.An idea is a picture of a hookgrip, which is a way of holding a barbell, so would be just the hand on a hookgrip position (see attached picture).
2. Another idea is something that is morphed or looks like the "Vitruvian Man" but related to CrossFit OwnIt.
3. Another idea is a mascot, tiger, gorilla, eagle ?
4. An Abstract design that can be identifiable with CrossFit OwnIt.
5. Open to other creative ideas...
We like the feel of a stamp type of logo, vintage feel, western fonts are also liked.
Wordmark logo: CrossFit OwnIt
Also interested in a lettermark logo: COI
Can also include: Est. 2014 and/or Melbourne, FL
Industry/Entity Type
Gym
Logo Text
CrossFit OwnIt
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Other font styles liked:
- Like Western fonts, also cursive fonts shown in uploaded files
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Like to have aspects of: Vintage, Identifiable, Clean, Acountable, Timeless.
Should not have
- Barbells, kettlebells, etc.