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Organic Juice needs rebranding and we have a New Product launching that needs an identity.
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This customer received 67 packaging designs from 16 designers. They chose this packaging design from Ingrid Jones as the winning design.
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US$400
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67 designs
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16 designers
Packaging Design Brief
We need our current juice re-branded or adjusted for international markets. We also need a "New" design for our new product line.
1. Our company produces pure 100% organic mangosteen juice with no preservatives, sugar or color. We will be changing the the current bottle to a new bottle shape and would like to have it redesigned for the new size bottle which looks like a bowling pin
.
- You need to keep "this juice" (this is our brand name)
- You need to keep "eat4health" (this is our motto)
- All the text I would like to keep except "certified organic by the ministry of agriculture Thailand"
- Add the word "Organic to the front of the bottle"
- keep the purple color tone but not too strong. Mangosteen is this color.
2. The next design we are looking for is for organic aloe vera juice in the new shape bottle too. This is completely new for us and it should be recognizable visually like the mangosteen juice.
- You need to put "this juice" on it
- You need to put "eat4health" on it
Try to lean towards natural and organic packaging and designs but eye catching.
I have added pictures of our existing juice for reference and new bottle shape too.
Priority is "Mangosteen Juice" changes first because this is already launched and people know this. We just want to make some changes for better look and to the new size bottle.
Some brands that we like are: Honest Kids, Vitalize Juice,
WE ARE A PREMIUM JUICE. HIGH END. ORGANIC.
We want the design to look fresh, inviting, organic, unique. Not cartoon like.
Want Elegant. Upmarket. Professional.
Updates
Hi Designers,
I have Guaranteed the Project and wish to update you. I also want to summarize what we are looking for.
We are looking for elegant, high-end, premium juice designed Shrink Film for our new bottle. Must be something that makes consumers want to pick up our product from the shelf/fridge and drink it. It should be fresh, unique and inviting. We are organic and healthy and want something that is real and not cartoon like.
Added Friday, May 02, 2014
Hi,
Please add to our address, under the phone numbers, the company website www.eat-4health.com
Also, swap the numbers around (put +6681 933 4232 above the other number).
Thank you.
Added Sunday, May 04, 2014
Hello,
I have created a DropBox with Bottle Information, existing Shrink Film, Logos, mangosteen fruit photos and some Brands that we like or their design styles for your information.
The link is:
https://www.dropbox.com/sh/s4gwosuuvkbc673/Oicjl6tSkDThank you.
Added Tuesday, May 06, 2014
Project Deadline Extended
Added Friday, May 16, 2014
Target Market(s)
Department Stores
Health Food Stores
Organic Stores
Juice and Beverage Distributors
Resorts and Spas
Hotels
Industry/Entity Type
Agriculture
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Start with mangosteen juice.
"this juice" on the front
"eat4health" logo
"nutritional label"
"company details"
"Organic"
Nice to have
- "want to keep the "heart" above the "e" in juice. Can change from mangosteen to Aloe vera.
But keep our heart shape. Can be smaller, bigger, solid color....
Should not have
- Should not have a "cartoon look"
