Tech Startup product logo

Winner
Contest winning design

Want to win a job like this?

This customer received 113 logo designs from 40 designers. They chose this logo design from Brando ST as the winning design.

Join for free Find Design Jobs

  • Closed - Design Selected
  • Guaranteed

Logo Design Brief

***

We've run into a bit of a snag. We are not allowed to use the word 'Wave' due to trademark infringements that we had previously thought did not apply. We have changed the name to 'Juvo' (meaning helpful in Latin) the thinking being our machine will help people through the difficult world of cooking.

Please design with the word Juvo and NOT wave as previously directed.

***


We need a logo for a kitchen product we are designing. We are a tech startup based in London and have designed a water bath cooker which we have named 'Juvo'.

The logo needs to be simple, clean and legible, and communicate the name 'Juvo' clearly. The logo will be used as a small logo on the machine itself, on the product website, and in a phone app, therefore needs to work in small and large alike.

Ideally the logo could be directly used (or easily simplified) for use as the app icon in iOS.

The final design should communicate a sleek product which is accessible to all, and on-trend. Something you'd like to see on a product that is in your kitchen.

Please play around with colours as we are not decided in this area and open to inspiration.

Any questions please ask.

Info Icon
Updates

Hi all, thank you for the designs so far, I'm really impressed. There are several that I like so far, but it's still wide open.


I think it's worth me mentioning that at present the machine will be available in a combination of black/silver (aluminium) or white/silver (aluminium) so it's worth considering when thinking about the color palette for this design.

Thanks

Adam

Added Tuesday, April 29, 2014

**** URGENT ****
Hi All, please note that due to Trademark infringements, we are no longer allowed to use the word 'Wave', please use the word Juvo instead. I appreciate this does not give you much time before the deadline but we have committed to paying so the winning design will need to be 'Juvo' based rather than 'Wave' based. Sorry for the late change, I know you'll all come through for us.

Thanks

Adam

Added Wednesday, May 07, 2014

Project Deadline Extended
Reason: Change of main word to 'Juvo' due to Trademark infringements. Please resubmit if possible. Thanks Adam
Added Wednesday, May 07, 2014

Target Market(s)

Young Professionals, Western speaking countries, adults up to around 55 years old.

Industry/Entity Type

Cooking

Logo Text

Juvo


Font styles to use
Sans Serif

Colors

Colors selected by the customer to be used in the logo design:

00a88f
33b7a4
86cfc6
cfeae6
9bcb3b
acd036
33a6d7

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Clearly readable.
Payments
1st place
£150
Total
£150

Project Deadline
12 May 2014 21:11:42 UTC
Language