• US$300

• 13 designs

• 5 designers

---

Packaging Design Brief

O2 Cool® is a premier designer, manufacturer and marketer of “cool”, creative, fun and affordable personal consumer products. Our products are sold internationally by a varied group of companies including Wal-Mart, Carrefour, Target, Walgreens, Lowes, Bed Bath & Beyond, Dick’s Sporting Goods, Sports Authority, Major League Baseball, theme parks, and stores around the world.

We are looking for packaging designs for our Dual Reservoir Mist N Sip® Hydration Bottle. Our flagship Hydration Bottle is the Mist N Sip®. The Mist N Sip® allows the user to drink and mist from one bottle. The dual reservoir product has the additional feature of allowing the user to drink energy drinks or other fluids while misting with water. It has a 2nd separate inner bottle so the 2 liquids remain separate for drinking and misting. The challenge is to effectively communicate this added feature to the user. We are attaching a photo of both products.

We are open to different packaging structures, including bottle wraps, hang tags, cardboard belly bands, or other types, but strongly prefer minimal and low cost packaging. We will not accept box designs or clamshells. We want the packaging to enhance the product and clearly communicate the features. This product will most likely be marketed in a counter display or sidekick display. This will hide the bottom 2 inches of the product. There will be a variety of product colors in the display assortment. Color assortment is attached in a file.

Features may be reworded. Other possible copy for features (feel free to change):
• Mist cools you on the outside, while sip cools you on the inside™
• Dual-chamber bottle allows you to put your favorite beverage in one chamber and water for misting in the other
• Pop-up leak-proof top
• Easy flow drinking top
• A separate chamber that holds water for 100+ mists
• Drinking and misting in one bottle
• Fits most standard bicycle water bottle cages
• BPA FREE

Industry/Entity Type

Consumer

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• • Model Name and #
  • Product Description – may change description to be more understandable (current description is: Dual Reservoir Hydration Bottle)
  • Include Logo and Trademark (Cool by Design ™) on packaging.
  • Space for UPC, QR code, Patent 7,243,860, website & company information
  • Contents listed on package
  

Nice to have

• Minimal, low cost eco-friendly materials/packaging
  
  Peggable package
  
  Reduces carbon footprint
  
  The counter display will be dual facing, meaning that the retailer may show the product possibly facing in 2 directions. Therefore optimally the packaging can be viewable from multiple sides or easily repositioned as needed.
  
  Holds 20 ounces in bottle, and 1 ounce (100+ mists) in water reservoir
  

Should not have

• Cannot be in a box

---

Files

Download all files - 6.1 MB