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'Soul by the Pound' Soul Food Restaurant needs logo
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This customer received 38 logo designs from 10 designers. They chose this logo design from Ryan Orlowski as the winning design.
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US$200
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38 designs
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10 designers
Logo Design Brief
Logo for a healthy soul food fast casual restaurant where food is sold by the pound (play on words, 'soul' instead of 'sold')
Concept: Preparing great tasting Soul Food dishes but healthier, serving buffet style. We are not a typical buffet in that we serve the guests in order to maintain a clean, sanitized and fresh environment. We are removing the assumption that all soul food is bad and high in fat. Our food will retain the great soul food taste but cooked a little healthier.
It is a desire to franchise this concept down the road so the logo has to stand out, something 'franchise like'. Something a person will recognize and/or remember.
Target Market(s)
White, Asian and Middle Eastern males/females between 30-50, professional mid/high salary. Traditional African- American population too
Industry/Entity Type
Restaurant
Logo Text
Name: Soul by the Pound Tagline: Soul tested, heart approved
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Goal is to develop this into a Franchise concept so we are looking for something to stand out, catchy and memorable.
Bright color scheme could work?
Should not have
- Should neither have characters of nor references to African-Americans. The restaurant will be located in a primarily Caucasian city focusing on all races of people.