• US$200

• 65 designs

• 9 designers

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Logo Design Brief

I need a logo and icons for my new non-profit organization called "Crazy-Breaking". Our mission is for every man, woman, and teen to be able to identify verbal and emotional abuse and to help women to break free from crazy-making abuse. Here is a mockup of the homepage: http://marriagestock.com/design/crazybreaking/index.html.

The icons will be used to identify the eight pages of support and services we offer (for this contest submit about three, and we will start a new 1-on-1 project after the logo is selected), and I want them to have a similarity in look & feel as our logo. After the initial 1-on1 project to complete the first 8 icons, I anticipate more 1-on-1 projects when we identify more needs for icons. (Note that I also have an online software company: www.divorcehelp123.com and I need a whole new set of icons to update our old Web 2.0 icons to Web 3.0... if I find a designer I like we will have more on-going projects there.)

The primary audience is women, ages 18 - 60. Colors for logo: primary - purple, secondary - turquoise or teal or green, tertiary (don't necessarily need a third color) - coral or caucasian fleshtone.

The logo should be feminine with some curves but simple enough to look identifiable tiny, in a browser tab. If the primary logo is a little more complex we could have a simplified version for the tiny browser tab. I've noticed that I do like images of a woman for this logo, and as I am a dancer and used dance in my own abuse healing I like some powerful dance poses... but I will be taking polls from female friends so you don't need to go in that direction.

The icons can be more complex, but they should be "flat" to look Web 3.0. As these are not icons used in a software application where you might see several together, they don't need to be as simple as menu option icons. If you look at the mockup of the homepage I have three samples of icons I liked while browsing throughout the web, but not necessarily (probably not) in black. As we have images of very distraught women on the page, perhaps the icons should be women who are strong and healing, though I don't know that women are the right icon for all the pages. The icons may or may not stay with the color scheme of the logo. The pages/services we will need icons for:
-Your Story (user's forum/blog)
-Abuse 411 (information about abuse)
-Find Support Person
-Resources
-Events
-Training (and certification programs)
-Mission & Vision
-Volunteer
-Donate
Pick about three to show me your concept. I ask for this because I want consistency in design, but I will pay you for a 1-on-1 project after the logo selection to actually do the icon work.

Target Market(s)

The primary audience is women, ages 18 - 60. Women who are in a difficult relationship and not sure but are likely in a verbally or emotionally abusive relationship.

Industry/Entity Type

Non-Profit

Logo Text

Crazy-Breaking (possibly a version with tagline: Breaking Free from Verbal Abuse)

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• logo image plus organization name
  

Nice to have

• Image of woman, her face or whole body, possibly a powerful dance pose
  Imagery of breaking free from a difficult situation
  Not too complex for the logo (icons can be more complex)

Should not have

• broken heart

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Files

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