Corporate Identity

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This customer received 22 stationery designs from 3 designers. They chose this stationery design from Jason Farrell as the winning design.
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Stationery Design Brief
I require a very professional looking stationary set to include: letterhead, compliments slip and business cards (double sided bus cards).
Please design the following:-
•Create a Stationery Design
•Business Card Required.
•Letterhead Required.
•Compliments slip required
•Logo to use within email signature
I am an accountant that requires a corporate identity creating. I would like a professional yet simple theme that can be printed on letterheads and inserted into email signatures.
My website is www.meclark.co.uk
I am not a typical accountant as I offer part-time finance director services (CFO) to growing, small & medium sized companies (not individuals) and my main communication method is via business card and email (I do not issue brochures) therefore I want a high quality professional design.
Information I would like on the letterhead, compliment slip & business cards:-
Mike Clark (FCMA)
Michael Clark Limited
Apple Tree Cottage
Box
Stroud
Gloucestershire
GL6 9HH
meclark@meclark.co.uk
www.meclark.co.uk
Mobile number: 07768-466839
With a tag line: - Full time results / Part time costs
The tag line needs to be editable in the future.
The business card needs to be double sided and list the following services that I offer (to be editable if required):-
-Management accounting
-Interim management
-Business plans
-Budgeting & forecasting
-Payroll services
-Project management
In summary the overall image that I would like to project is :-
Professional, proactive, team player, adding value, trusted.
Updates
I would like a new logo that is different to my existing logo - my website is for info. about what I do.
I will be redesigning my website after deciding on a new Corporate Identity.
Please ask if further clarification is required.
Thanks
Mike
Please include
"Providing Part time Finance Director Services"
above the tag line
"Full time results / Part time costs"
Thanks
Mike
Update for the letterhead - no footer is required
Thanks
Mike
Hi,
Please note that I would like a NEW logo designed to on on the stationery.
Please ask if you have any queries.
Thanks
Mike
Target Market(s)
Small & medium sized businesses who require a Finance Director or CFO but cannot afford one fulll time.
Industry/Entity Type
Communication
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Concurrent theme with business cards, letterhead and comp slip & logo. Must be an editable document for future amendment (eg Word doc)
Nice to have
- Modern design, sans fonts, simple design
Should not have
- Watermark or be more than 2 colours. Photographs, images of people, money, calculators or currency symbols.