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This customer received 8 graphic designs from 8 designers. They chose this graphic design from Fuxxo Works as the winning design.
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Graphic Design Brief
Our client specialising in selling EPoS (electronic tills) to the hospitality industry (restaurants, bars, hotels etc.)
We need a design (graphic) that we can use for an ad and a backdrop for a trade show booth. It needs to incorporate the logo (see attached) and it needs to capture the essence of our slogan 'Intelligent Hospitality...at your fingertips'
It needs to incorperate/display the followiong messages:
'Trageted marketing & loyalty solutions'
'Control wage costs and staff productivity'
Real-time multi-site management'
'Proven in over 800 hospitality establishments'
The design must not have technology in it e.g. no terminals, pcs etc, it should be nice and clean and project a corporate image, but also does not alianate independent operators
I have attached a design that we used last year - so something like this would be a clue as to what we are looking for.
Target Market(s)
Bar restarants hotels - both corprate (e.g. large chains) and independents e.g. local fine dining restuarants
Industry/Entity Type
Hospitality
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Messages as described above
Logo must be incorporated (see attached)
Should not have
- technology