Channel Alloys Aluminum Distributor Logo

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This customer received 193 logo designs from 51 designers. They chose this logo design from Hana as the winning design.

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Logo Design Brief

UPDATE: Hi Designers, thank you for all your submissions so far. We like many of them. We had an idea yesterday that we would like specific designs for. Look at the attachments below under "logodrawing.jpg". This is a modification of our old logo with the two swooshes becoming a "C" and and "A". Can you make something similar to this? THANKS!

We need a logo for Channel Alloys. Channel Alloys is a 20 year old master Aluminum Distributor that recently was acquired and changed its name from Channel Corporation to Channel Alloys. You can read about what we do at http://www.thechannelcorp.com/.

Also, look at the attachments for ideas. The primrose Alloys brochure is a good example of that type of professionalism we like and the other document lets you see our initial thoughts on the logo. We are NOT in love with the swoosh or the green color. This is just a reference.

We are completely open to your creative ideas regarding the new logo (color, image, style, etc) The main feeling we want to convey with the logo is solid professionalism and something new. We are launching a brand new marketing campaign and web design based on this logo so it is important we have something that is simple yet stands out and shows people that Channel Alloys is here to stay. Feel free to ask me questions and I'll send feedback as the designs come in.

I'm also open to a tag line if you want to add it to your logo...

IMPORTANT: Please design a clean logo that will look good on a white or colored background so we can use it in multiple projects.

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Updates

UPDATE:  Hi Designers, thank you for all your submissions so far.  We like many of them.  We had an idea yesterday that we would like specific designs for.  Look at the attachment "logodrawing.jpg".  This is a modification of our old logo with the two swooshes becoming a "C" and and "A".  Can you make something similar to this?  THANKS!

Target Market(s)

Our audience are aluminum buyers in the US. About 50% are women between the ages of 30 and 45.

Industry/Entity Type

Marketing

Logo Text

Channel Alloys (tag line if you are so inspired)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Logo that looks great in black and white and in color on a white or colored background.
Nice to have
  • Something striking, solid and strong.
Should not have
  • no cursive, no cutesy stuff.

Files
Download all files - 2.7 MB
Payments
1st place
US$410
Participation payments x 4
US$15
Total
US$470

Project Deadline
12 Sep 2010 14:00:00 UTC
Language