Threaded LLC (Bespoke Suit Company)

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Contest winning design

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This customer received 156 logo designs from 46 designers. They chose this logo design from Cascades as the winning design.

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Logo Design Brief

We need a logo for a startup bespoke (FULLY CUSTOM) suit company. The name is Threaded. We need a logo that has swagger, that instills a sense of quality, and that "looks expensive."

Think old english! As an example, look at a company called English Laundry. Their logo is similar to what we are after. We do NOT WANT a copy of it, but something along that style, but simpler. See http://www.englishlaundry.com/

We need to embroider the final logo, so this is way too complex. Shading and other fine features will never come out in embroidery. Two tone simple designs will.

Things like "Comic Sans" text is the *opposite* of what we want. Ideally we want a crest or coat of arms or something else that is classy and that portrays an air of confidence. Ideally, it should be simple enough to become embroidered inside the suit jackets.

Customers of ours are young, successful professionals that wear suits often. We have huge demand and this is a great chance to put your mark on a popular startup.

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Updates

Ok, we elected to make this a guaranteed project! Let's see your best work before the deadline tomorrow. So far, it's been really impressive! 
Added Monday, July 16, 2012

We had to extend the deadline as there was an issue with withdrawal of one designer that had a great many designs submitted. The new deadline will be August 10th.


So far, we are liking the ones that are NOT just text. Further, we like ones that are not too "busy" in terms of complexity and colors. We will be providing more feedback in the coming days. 


Added Sunday, July 29, 2012

Note: We are looking for a crest/coat of arms/cool old english type logo, not just words. Please don't just submit words, we don't want you wasting time on those because we are not looking for those. 
Added Wednesday, August 01, 2012

Target Market(s)

Young Successful Professionals

Industry/Entity Type

Embroidery

Logo Text

Threaded


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Wordmark Logo

Word or name based logo (text only)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • crest/shield/coat of arms. Designs with just words or words with a flourish of thread will be eliminated.

    We need to embroider the final logo, so shading and other fine features will never come out in embroidery. Two tone simple designs will.
Nice to have
  • swagger
Should not have
  • comic sans, just words, escalators, light bulbs, other machinery, tons of shading and complex color blends.

    COPYRIGHTED WORKS. We have found two designers who have taken copyrighted logos and edited them, and tried to pass them off as their own. That will not only be eliminated, but reported to Design Crowd for account removal. So please respect the work of others. We do!
Payments
1st place
US$200
Participation payments x 3
US$20
Total
US$260

Project Deadline
09 Aug 2012 14:12:29 UTC
Language