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Fresh and attractive logo for Young Leaders Academy
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This customer received 44 logo designs from 15 designers. They chose this logo design from instudio as the winning design.
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€360
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44 designs
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15 designers
Logo Design Brief
Young Leaders Academy is on a mission to support young professionals in their leadership development. Our first program is a leadership training by means of a online serious game, called the Leadership Expedition.
We are setting up a new website, company presentations and all sorts of stuff. For the Leadership Expedition, we have a great pitch presentation (to get corporations on board as launching partners) and a cool trailer. We miss only one thing, a fresh and attractive logo.
So far, we have had various designs by various parties but none of them made us jumping in the air from enthusiasm (and other positive vibes). A big challenge - are you the designer with our fabulous new logo?
One file is a draft version of the sales presentation; the other is a proposal of five new logos. #2 and #4 (resembling the old logo) were most popular on Facebook poll. For current site, check www.young-leaders-academy.com
the third file contains the original concept as proposed by the presentation designer, also including logo designs - but we werent convinced by those.
Target Market(s)
Corporates, Young professionals
Industry/Entity Type
Leadership
Logo Text
Business name = Young Leaders Academy ; tagline = Guiding Talents, Creating Growth
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo needs to show the YLA brand: a young company with an innovative approach to leadership. High quality, but very fresh, web 2.0-ish. So far, we think we want something in it that represents a young leader, full of energy, willing to make a difference.
Our presentation designer already chose the colours as used in the brand, so preferably the logo suits to those. Presentation and other materials will be uploaded
Should not have
- We had two other contests for this, and lots of designers seemed to have picked the same image of people in a circle. So- it should not have the same old stuff - we want a fresh logo!
