Wealth management firm wanting to update existing logo to better represent its growth and evolution.
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This customer received 137 logo designs from 36 designers. They chose this logo design from quattro+C as the winning design.
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Logo Design Brief
Brandywine Wealth Management has been in business for almost 30 years and we focus on wealth growth and preservation, retirement planning, and transfer of assets between family generations. Our name is derived from the Brandywine Creek in Chester County, Pennsylvania, USA, and our current logo is a stone bridge in a blue square. We chose a bridge because it evokes what our clients look for in their financial endeavors: strength, stability, and the passing along or "bridging" of their assets to loved ones. The square also reinforces the idea of solidity, prudence and security. Our company colors are navy blue and we would like to see designs that portray tradition along with innovation. We are currently bridging the gap between our wealthy and less tech savvy clients and their heirs. We want to continue to show we are an established and serious business while being up to date with current technological advances and social media culture. The final design should communicate financial security, wealth, tradition, sophistication and tech savvy. Our tagline is: "A Tradition of Trust" and we would like our logo to incorporate it, if possible. However, the logo should be able to be used without the tagline, if desired.
Some fonts we like: Mrs Eaves, Nicholas, Belizio Medium, Goudy Hantooled OT, Windsor Regular OT, Seagull B Light, ITC Pacella STD, Arquitecta Light OT and FF Scala Sans Light.
Updates
Project Deadline Extended
Added Wednesday, April 16, 2014
Target Market(s)
Wealthy adults in the United States.
Industry/Entity Type
Financial
Logo Text
Brandywine Wealth Management
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Incorporate a bridge
Logos must be provided in ai, eps, vector format. No clipart may be used. This needs to be all original artwork.
Nice to have
- Navy square