• US$420

• 115 designs

• 25 designers

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Logo Design Brief

Our dental practice - Light Touch Dental Care - is seeking to find the next step in the evolution of our fledgling brand's identity.

We are a small but growing, single-doctor practice with a staff that is very close and friendly with each other and all of our patients. We are located in a small town immediately outside of a larger metro area. There is significant competition from both large chain dental facilities as well as privately owned offices like our own. However, we are different - and we need to communicate that which separates us from the rest of the options in the area and that begins with our logo.

What separates us from other dentists in the surrounding area is our doctor's genuine, trustworthy and friendly nature, her steadfast commitment to comprehensive and individualized patient care and her skillful, light touch while treating patients. The practice staff follows suit and maintains a clear dedication to treating patients as if they were our own family members - respectfully, with kindness and making sure their every need is met.

We seek a new logo that communicates these core principles, and highlights our practice's ability to deliver quality dentistry with the lightest of touch.

We designed our first logo on our own. We liked it while we got our practice off the ground and made contact with our new patients. The logo can be found here: http://lighttouchdentalcare.com/img/logo1.png

It is time for a new, more modern logo that speaks to a broader target audience and that more accurately reflects more of our core values.


*** edit on 07/06/2012 ***

We have bumped up the slider one setting more towards bold, purely based on the initial submissions. We will also start to give designers feedback, shortly.

Thank you for your interest in our project.

Target Market(s)

Families, Adults (Slight lean toward females/mothers), professionals, health conscious consumers, quality-oriented consumers

Industry/Entity Type

Dental

Logo Text

Light Touch Dental Care

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must communicate our core values:
  - light touch, as painless as possible while treating patients
  - genuine, trustworthy and friendly nature
  - steadfast commitment to comprehensive and individualized care
  - skillful, professional treatment
  - Treating patients as if they were our own family
  - Treating patients respectfully, with kindness making sure their every need is met.
  
  Must utilize a nice, vibrant, yet still classy blue color. White, grays/silvers, black, other blues for highlights or depth and warm neutrals should be the remainder of the palette.

Nice to have

• In our name, "light" is defined as: "of small amount, force, intensity, etc." and "of little weight; not heavy". This is why we have used the feather in the past. We have always gravitated towards the use of the feather to illustrate the "light touch". We are open to new ideas on this, but concepts utilizing a feather or other smooth, wispy abstracts, are more likely to be favored.
  
  One other crossover aspect we would like to see at least a hint of: The term "light", when used as a verb, meaning: "to become bright, as with light or color or to brighten with animation or joy."

Should not have

• "Light", in this project, does not mean "an illuminating agent or source, as the sun, a lamp, or a beacon."
  
  Also absolutely do not use these colors: Red, vibrant purple, vibrant green