• US$400

• 28 designs

• 17 designers

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Logo Design Brief

The name of this firm specializing in mergers & acquisitions is "Genki Capital".
Genki has offices in Hong Kong, Tokyo, Dallas & Vancouver. Although Genki is a small firm, the international flavor confers an implication of global reach and perspective, professionalism and business competence.

Genki is a common Japanese word meaning “joyful” or energetic”, similar in meaning to the French expression “joie de vivre”. In the US market the name “Genki” has a novelty value to distinguish it from the plethora of conventional names in the investment banking sector. The attributes we wish to associate with the name Genki are: professional, experienced, trustworthy, creative & modern. The Kanji characters for “Genki” should be used as a graphic element.

Genki targets the owners of profitable private businesses.
Typically the ownership is closely-held; the principals are reaching retirement age and are not very sophisticated (otherwise they would have existing investment banking relationships). Genki is able to guide such owners through the complex and arduous process of preparing the business for sale, creating marketing materials, compiling a database of prospective buyers, conducting a sales campaign, and negotiating a transaction with competing bidders and their attorneys.

Examples of competitors are:
www.nexbankcapital.com conveys capability
www.allegiancecapital.com - informative, but too busy
www.cookmergersacquisitions.com – a buy-side firm, strategically positioned with an affiliation with a separate sell-side firm.

Graphic Style
We need a uniform graphic standards template to guide the use of the chosen graphic elements in a variety of media and applications. This template will be used for the corporate identity and all future communications.
The logo should be clear and direct, and the graphic style restrained, professional and informative. Colors should be strong and sophisticated, and perhaps the Genki name could be incorporated in kanji characters to underline the international reach of the business. The key website elements are clarity of navigational cues, and a simple layout with ample white space.

Thank you!

Patrick

Industry/Entity Type

Investment

Logo Text

Genki Capital

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