Arc foods needs a package design for its cereal/flour products

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This customer received 17 graphic designs from 5 designers. They chose this graphic design from ZETA as the winning design.
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Graphic Design Brief
We need a package design for our new food product range. It shall include products such as yam flour, bean flour, cassava flakes etc. Our target market is busy working class mums aged between 25 and 50 who now shop in super markets . We would like the design to reflect a traditional e.g. farm like design indicating that the product is similar/same but more hygienically produced than that available in the local open market.
The final design should reflect family, tradition, hygiene and convenience. Colours not yet decided and open to suggestion.
Updates
Project Deadline Extended
Reason: Need more designs
Added Monday, April 21, 2014
Target Market(s)
cooks. women /men between the age of 18 - 50
Industry/Entity Type
Shop
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