• A$140

• 32 designs

• 12 designers

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Character Design Brief

I need some hand drawn characters that I can use in our marketing pieces and on a new website.

I need the following characters.
A young (25yo) hot and very fit looking guy and girl.
A middle age man and woman with a bit of work to do (10kg overweight) the man should have a bit of a 'belly' and the woman should have bigger hips (mr and mrs average)
A man and woman who are very overweight
An older man and woman 50-60 who look fairly fit but maybe a little hunched over.
A younger teenage boy and girl

The characters need to be able to appear by themselves or with their matched pair (of the opposing sex)
All the characters need to be fun and warm and simple and need to look happy.Members of the public need to be able to identify themselves as one of the characters without feeling ashamed

I like the feel of the design crowd images. Simple sketched look with simple colouring

Target Market(s)

each drawing needs to be identifiable to its target person without them feeling negative towards it. eg overweight character still needs to be likeable and fun

Industry/Entity Type

Marketing

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The simpler the better if possible.
  All the characters will be at times on the same webpage so must have similar style etc.

Nice to have

• Please see the images i've uploaded for ideas. I like the simple cartoon 'balloon men' best but if it's too hard to adapt them to the variety of looks I need then something like the other images would be OK
  
  

Should not have

• too much realism or too much colour.

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Files

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