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Logo Design
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This customer received 76 logo designs from 22 designers. They chose this logo design from damakyjr as the winning design.
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A$280
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76 designs
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22 designers
Logo Design Brief
We require a well designed corporate logo that allows us to rebrand our business after a recent acquisition by our sister company Autolync (www.autolync.com.au). Fleet Effect (www.fleeteffect.com) offer a market first innovative safety and compliance automation system for managing truck drivers and large trucks. We would like the logo to maintain consistency in colours to both autolync and fleet effect and have attached some logo examples. The logo also needs a tagline (compliance in motion) which reflect Autolyncs Knowledge in motion branding. Ideally the logo work will then kickoff business card design and stationary. Branding (Logo) will then be translated into a new website.
Updates
The current designs are missing the mark a little, as I dont get the flavour of compliance and transport (our system ensures that the truck driver and operator meets the requirements of the law). Some of the designs are too close to the mock up I did. It can be different to Autolync, but needs to marry with that brand broadly.
The logo was designed originally with the effect of ripples which was taken from the butterfly effect (small activity creates large result). This could be elaborated and made to work better than existing one on www.fleeteffect.com. The linkage to the Autolync logo is purely so that synergy is held now that Autolync has ownership in Company.
Something else which has come to mind is that theicking timebomb for our customers in repect to meeting the requirements of compliance pushed heavily by government in market. As an abstract an extension of the design in considering the element of time to make a decision, which aligns with the whole motion thing aswell. Thanks for the community effort and I look forward to receiving more designs.
Re-read last post and language correction ... there is a ticking timebomb that transport operators need to respond to in regard compliance activities.....
Target Market(s)
Transport Companies (Fleet Managers, Compliance Managers, Safety Managers ), Government Regulators (Policy Developers)
Industry/Entity Type
Safety
Logo Text
Fleet Effect
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Tagline/Byline included: Compliance in Motion
Nice to have
- Examples that align with existing logos of Fleet Effect but can be easily linked or recognised to Autolync. Solution saves lives and saves teh environment through reduced fuel
Should not have
- No Truck Logos, Not old world text,
