• £150

• 35 designs

• 9 designers

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Logo Design Brief

We need a logo design for a start-up mobile pizza business called 'Secret Pizza Society' that will pop up at a variety of events including festivals, street markets and student unions.

Aside from a standard street food market pitch, we will be holding social media driven pizza events with a focus on consumer involvement within the event night.

We would like to see designs for a black and white logo, in the style of a stamp, secret society crest or circular badge. The design should be simple yet intriguing and work as a standalone marketing tool.

Target Market(s)

Primarily 18-40 year olds, enthusiastic users of social media, foodies and those who are willing to get involved with something new.

Industry/Entity Type

Marketing

Logo Text

Secret Pizza Society

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The company name.

Nice to have

• Think of smart or abstract ways to include pizza elements into the logo without being completely obvious or falling back on traditional stereotypes. Pizza tools, silhouettes and anything that emphasises the clandestine nature of the name are very welcome.

Should not have

• No italic style writing or hard to decipher fonts. I also want to steer clear of the traditional Italian and pizzeria stereotypical look and feel.