Culture consulting company business card - first step
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This customer received 16 graphic designs from 3 designers. They chose this graphic design from diRtY.EMM as the winning design.
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Graphic Design Brief
I created a new venture called The Culture Advantage. It's focused on improving the organizational culture of companies and I have a logo, tag line and other basic info but I need an overall design theme I'll carry through to letterhead, marketing literature, direct mail post cards, whitepapers, video intros and my web site. The business card design is a trial to develop the theme and more projects will hopefully follow for the winner! This business will grow fast and I need a great design theme to leverage.
Target Market(s)
Target Market is both for profit and non profit businesses. Special emphasis on consulting companies, foundations and venture capital firms
Industry/Entity Type
Marketing
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The Culture Advantage Logo
Name (Tim Kuppler)
Phone (313-289-3082)
E-mail (Tim@The-Culture-Advantage.com)
Web Site (www.The-Culture-Advantage.com)
Tag line in some way: "Culture Change with Clarity and Speed"
- Clarity and Speed should be in red with speed potentially in italics. The other words in black.
Front and back of card design - front has info above
Back should have The Culture Advantage logo and a list of areas we focus on with the red check mark image next to each. The areas are: Performance Improvement, Organizational Excellence, Strategic Alignment, Team Effectiveness, Onboarding, Leadership Development & Coaching
Overall key colors are in the logo (red & black)
NEED DESIGN FORMAT in a PHOTOSHOP / PSD FILE. Photoshop template from printer is attached. Needs to follow the diminsions / guidelines.
Nice to have
- Potentially "road" picture if it fits with a great theme
Should not have
- Needs to be veryprofessional looking but it's fine to come across as very innovative, interesting or unique. Need clear design / fonts and color theme I can carry through to other print and web formats.