SystHERs Registry for HER2+ metastatic breast cancer

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This customer received 57 logo designs from 11 designers. They chose this logo design from Ronny Bronco as the winning design.

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Logo Design Brief

Our cohort is called SystHERs (for Systemic therapy for HER2+ metastatic breast cancer study) Registry.. We'd like the end s (after HER) to be backwards so it looks like a 2. We'd also like the HER in italics or something different than the Syst part. If it's possible to have three y's, either above the Y or embedded in the y, that would be cool too. The Y's could look like stick people with a dot in the middle to represent a face. We'd like the y's to look like a" "family" of sisters and be in red, blue, and green. Ideal feel to the colors would be royal or bold or primary or convey strength. I'm attaching a word document for the HER2 family of Y's (technically they're antibodies). This needs to be "word art" instead of a picture or logo, but word art can include the Y family (of 3 y's) above SystHERs. Our goals are to encourage patients to enroll in this registry study and to convey trust and strength.

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Updates

Project Deadline Extended
Reason: I'm getting a lot of great designs and wanted to work on colors and find a logo that will look goo in black and white as well as gray scale We're now thinking about including orange and can't have primary purple but magenta and light purple may be ok. We also like the ombré Thanks Mary
Added Monday, July 09, 2012

Target Market(s)

doctors (oncologists) and patients

Industry/Entity Type

Royal

Logo Text

SystHERs


Logo styles of interest
Wordmark Logo

Word or name based logo (text only)


Look and feel

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Requirements
Nice to have
  • We'd like to have Registry in smaller letters after SystHERs. And as an option, we'd like to have the acronym spelled out (but make this an option when space is limited). So in smaller print underneath, we'd like the option of fitting in "Systemic therapies for HER2+ metastatic breast cancer study"
Should not have
  • not pink-too much of that already in the breast cancer world. It's important not to have purple or the shades of blue (turquoise) or green (aqua-light). There's a new drug named Perjeta (you can google it) and the blue and green colors cannot be similar to those of Perjeta

Files
Payments
1st place
US$220
Participation payments x 2
US$20
Total
US$260

Project Deadline
11 Jul 2012 23:09:11 UTC
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