• US$300

• 20 designs

• 3 designers

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Web Design Brief

We need a visually clean and stylish 5 page website (3 pages complete - 2 remaining are minimal content) for a new beverage (flavoured spring water) in the UK.

Product is called AQUA VITA.

It is aimed at 18-40 year olds and is a functional health/wellness drink with vitamins and minerals and all natural flavours and sweeteners (no aspartame, sucarlose or acesulfame-k). Key is also it's LOW CALORIE (less than 45 Calories) and made in the UK. Target market will initially be UK and Europe.

There are 5 flavours targeted for specific functional needs.

Tiredness Fatigue (Guava Lime = Green)
Relax Rewind (Strawberry Kiwi = Violet)
Skin Hair Nails (Coconut Pineapple = Clear/white drink)
Immune Defence (Cranberry Raspberry = Red)
Slim Trim (Apple Elderflower = Light Green)

The labels themselves are matt clear/transparent and it would be nice to incorporate section of the logo that has the fruit halves cut together around the site

5 pages =
(1) Landing Page with logo and bottles. Tag Line is:

"GET HEALTHIER / GET HYDRATED / GET AQUAVATED"

(2) Meet the Range (5 drinks with text- main content can be based on pdf brochure)

(3) About Us (some images and text)

(4) Contact Us (map with text and contact form)

(5) Where to Buy (this will be blank for the time being)

Social media integration buttons (Twitter, Facebook, Linkedin)

Some pointers:
- I dont want to be cliche and use water on the web page excessively - but subtle splashes are fine.

- Logo is Black/White text so banner at top should allow this to show through. Including a dropbox folder with our images that can be used.

- The page is not going to be used initially for e-commerce -its to expand our web presence to consumers and distributors and look stylish like our brand.

- Winning design will incorporate our clean logo look and will aim to differentiate from other drink sites like and not look cluttered.

Perceived competitors are:

www.sobe.co.uk
www.fireflytonics.com
www.vithit.com (not


LESS IS MORE...

Dropbox Links:

1. AV Poster in PSD format
https://www.dropbox.com/l/0GwzApzID92PHXIyfQ32q8?

2. Labels in PDF format (editable)
https://www.dropbox.com/l/8NnRWF8l0avEiHPouYXx38?

3. Web PNG files and logo
https://www.dropbox.com/l/e992tspRfTsNgiD9xgDspb?

4. Product brochure with individual PSD files
https://www.dropbox.com/l/j6JaW0KynhWUsA17IVUFb8?

Industry/Entity Type

E-Commerce

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files