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Logo Design Project - Institutional Investment Management
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This customer received 226 logo designs from 80 designers. They chose this logo design from beeyo as the winning design.
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US$400
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226 designs
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80 designers
Logo Design Brief
We need a logo design for a new investment company called Acceleration Asset Management. We manage stock portfolios for clients. Our job is to take prudent risks with their money and generate superior returns.
We want to project an image of discipline and confidence and success.
The logo and name will be used in marketing materials, letterhead, business cards, and web pages. The graphic element will sometimes be used without the company name.
Updates
Project Deadline Extended
Reason: We have been traveling and out of town for the past week and have not had the opportunity to carefully review all the designs recently submitted. Thanks to all of you for the tremendous response, we have been a bit overwhelmed. Over the weekend we will post another document clarifying the image we are trying to present. We will also try to provide feedback as much as we can on specific submissions.
Added Friday, July 06, 2012
Target Market(s)
This is a not consumer/retail; our main audience is upper income, well educated, financially savvy, male, 40-60, and financial fiduciaries.
Industry/Entity Type
Investment
Logo Text
Acceleration Asset Management
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Financial services firms (other than consumer banks) tend to use a fairly conservative and traditional serif typeface. The company name should not be "animated" into the design. See for example: Ameriprise, Deutsch Bank, BNY Mellon. Go for clean and simple and straightforward, not fancy and elaborate and busy.
Nice to have
- The key design element should be some form of curving arrow, rising and pointing up and to the right. Think the Nike "swoosh" or a sine curve, maybe/probably in a box.
The arrow idea derives from a stock price chart, or a chart of a company's growth rate. You'd want that trend to be rising, getting better and stronger over time. The message we want to implicitly convey is that we own businesses with rising earnings and rising stock prices.
The typeface should be bold, suggesting energy, momentum, strength, confidence. The word "Acceleration" could be slightly more prominent (larger) than "Asset Management" which is a somewhat generic descriptor.
We'd prefer designs using blues or greens, not red/yellow, perhaps with a second neutral color (gray/tan/taupe).
Should not have
- Don't create something from the initials AAM.
Don't use script or artsy/cartoonish typefaces.
Don't use red/orange/yellow.