• US$110

• 15 designs

• 7 designers

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Banner Ad Design Brief

Online defensive driving school looking for interesting, eye-catching multi-media (image or animated) ad options for future advertising efforts. These ads will be used in re-marketing campaigns trying to win back customers who have already visited then left the site and can include an upgrade promotional code to entice them back.

We are unsure if we would like to go with an ad that is cohesive with our branding on-site, as this creates a familiarity for the user but limits design creativity for ads. We would like to see interesting brand-cohesive options along with fun, creative, eye-catching options that might not necessarily fit with the brand image on the page.

Company is Texas Driving School at TexasDrivingSchool.com - http://www.texasdrivingschool.com/defensive-driving/index.aspx?rr=dc
Product is Texas Defensive Driving, which is a course used to remove points from Texas traffic tickets.

Key Ideas
(all key ideas are optional and not all need to be reflected in each ad version - use your judgement based on your ad concept)
Free Audio Upgrade - Use promo code XYZ
No Final Exam
TEA-Approved

Correct terminology for Texas is "defensive driving" and not "traffic school" or "driving school" so please use "defensive driving" in your ad.

For sizes, please choose a standard ad size - either a leaderboard size (728x90) or medium rectangle (300x250) or wide skyscraper (160x600).

Industry/Entity Type

Driving School

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• "Traffic school", "driving school".

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Files