Logo for OpenStudio Lofts- new type of upscale apartment/office building in the United States

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This customer received 154 logo designs from 79 designers. They chose this logo design from Eightynine0274 as the winning design.
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Logo Design Brief
We need a logo for "OpenStudio Lofts," a new concept of rental space that transforms empty office buildings into *cool* new places to live and to work. They have multiple uses: apartments, offices, or combination apartment-offices.
"Open studio" ordinarily relates to art studios where students can work on their projects freely. OpenStudio Lofts have nothing to do with art-but they leave it up to the renter to decide what they do with the space, giving renters the freedom to make the space fit their needs and vision. Whether you are launching a new start-up or looking for a cool place to live, OpenStudio Lofts can meet your needs.
The OpenStudio Loft is a fresh idea that transforms a tired, low-demand product (vacant office buildings) into something newly desirable and interesting: truly flexible places to live and work.
The attachments show what the apartments and offices would look like, and what the space looks like before being turned into an OpenStudio Loft.
NOTE: *We are the same people seeking designs for "e-Lofts."
Updates
Please don't submit logos that have pictures of houses in them. Our product is not a house. It is an apartment/office building.
Added Thursday, April 03, 2014
Before submitting a logo, please be sure to look at the PDFs included in our brief-they show the vacant office space that we will transform into OpenSpace Studios.
Added Friday, April 04, 2014
Project Deadline Extended
Reason: We are interested in receiving more submissions.
Added Friday, April 25, 2014
Target Market(s)
23-45 year old adults in the United States who live in major cities and who have high incomes.
Industry/Entity Type
Building
Logo Text
OpenStudio Lofts
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.