• A$450

• 14 designs

• 5 designers

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Icon Design Brief

(Full list of icons at end of description)

Our application is used by farmers for managing their paddocks, growing grass, applying fertiliser, making hay, moving animals around the paddocks, etc. The icons will represent the actions that a farmer can record against a paddock.

The icons will appear in several different contexts, with colour and size still to be determined. For this reason, we are looking for “metro-style” monochrome icons, in a vector format (preferably Illustrator).

Attached - Icon context examples (using MS Wingdings!)

Action links – to help the farmer quickly identify which link to click on to initiate an action

Event lists – to help the farmer quickly identify the actions that have been recorded in a lengthy “history” list

Mobile app icons

The following icons are required:


-Pasture cover: Measure how much grass is in a paddock

-Fertiliser application: Spread fertiliser on a paddock. Can be done by toweddevice, truck or helicopter

-Apply effluent: Apply liquid cow waste to a paddock, usually with a large sprinkler device

- Cut silage/hay: Harvest the grass in a paddock to feed to cows later. Usually involves hay bales.

- Irrigate/apply water: Water a paddock using one of many possible irrigation systems

- Record grazing: Put a mob of animals in a paddock to eat the grass

- Record feeding out: Feeding out is distributing supplementary feed (grain or bales) into a paddock

- Record other paddock event: Misc event that could happen to a paddock. Farmers use this feature to keep a "diary" of the paddock

- Remove from rotation: Mark the paddock as not available to be grazed. In reality, can be physically done with a lock and chain on the gate into the paddock.

- Return to rotation: Reverse the above

- Record other product/spraying: Spray some chemical on the paddock

- Cultivation: Grow something to feed the animals eg turnips

- Regrassing: Replace the grass by planting seeds of a new variety

- Soil Test: Record the results of having the soil tested. Soil is tested in a laboratory.

- Plant/herbage test: Record the results of having the grass tested

- Climate event: Misc weather event eg flood

- Rainfall: Record rain falling on the paddock

- Delete paddock

- Undelete paddock

- Assign EID: Allocate a unique electronid ID tag to an animal

Target Market(s)

The target market is farmers. Demographically, this means both genders, 20-70 years, medium tech competence (can use facebook and webmail)

Industry/Entity Type

Laboratory

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• -Must have differing silhouettes for scannability
  -Above is more important than “looking like” the thing represented
  -Some of the concepts are only subtly different to one another
  -Monochrome and vector-based - will appear in different colours and sizes, e.g.
  Dark grey on white, small (18 x 18)
  White on dark blue, medium (48 x 48)
  As iPhone icon, with “gloss”
  - "Metro inspired" clean monochrome look
  - Icons will (almost) always display with a text label'
  - Please include examples at 18x18

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Files

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