Logo Design Project

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This customer received 22 logo designs from 7 designers. They chose this logo design from Pablo Von Crust as the winning design.
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The Fresno Chamber of Commerce (based in the Central Valley in California) is needing a logo for its newest member-centric program, Small Business University (SBU). SBU will serve as a support system for local businesses, both new and old. It will offer educational seminars addressing key business issues, organize professional networking events, and establish a consultants' panel that will be available for one-one-one advisement.
The ideal SBU logo's design should run in a similar vein to the Fresno Chamber of Commerce's current logo (see link below).
Current Fresno Chamber of Commerce Logo:
http://fresnochamber.com/wp-content/uploads/2012/06/Official-Chamber-Logo-3-2012.jpg
Target Market(s)
Small business owners, new business owners, veteran business owners, local, business owners, entreprenuers
Industry/Entity Type
Business
Logo Text
Small Business University
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The words "Small Business University" spelled out
A font that is professional (i.e., Times New Roman, Calibri)
Nice to have
- Would like to have the letters 'S', 'B', and 'U' highlighted or bolded in some way.
Would like to see 3-5 different colors used, but nothing too dramatic
Would like to includes elements that reflect:
-local business
-professional networking and support
-Central Valley culture