Oil and Gas Testing Software Needs a Logo Design
 
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This customer received 144 logo designs from 44 designers. They chose this logo design from leebswz as the winning design.
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Logo Design Brief
                            The product is a Tablet PC that has a range of software applications that can be launched. The applications are used to gather data used to perform non-destructive testing like pressure testing for example.
The user inputted data + the data taken during the test from sensors connected to the tablet PC are compiled to make a complete report.
Our company name is WhiteWalkerGroup or (WWG) and we have a trading name DART (Data acquisition & Reporting Tool).
We are not necessarily fixed on the DART or WWG.
A slogan we have coined is "Field Testing With Absolute Trace-ability"
We are looking for something sharp, easy to say and remember.
We would use the logo in the application launch icons also. As we will have a number of different applications it may be nice to easily have variants of our logos to distinguish between the different apps. Like how Photo shop has a different color (but similar) logo for its different applications.
The colors we have originally considered are variants of blues/turquoises, Grey/silvers. Not limited by this either.
                        
Target Market(s)
Generally Engineers, Technicians, almost 100% male oriented. People concerned with certification, trace ability compliance to standards.
Industry/Entity Type
Software
Logo Text
DART
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
 
                                         
                                         
                                    Character Logo
Logo with illustration or character
 
                                         
                                    Wordmark Logo
Word or name based logo (text only)
 
                                         
                                    Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- As we will have a number of different applications it may be nice to easily have variants of our logos to distinguish between the different apps. Like how Photo shop has a different color (but similar) logo for its different applications.
 I have seen a logo on this site caller RiverMonster. Has a fish with big teeth. One of the outputs of our applications is an X/Y chart that can look like saw teeth.