• US$200

• 6 designs

• 3 designers

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Banner Ad Design Brief

Display Ads Creative Brief

We need the full suite of Google Adwords standard Display Ad sizes for each of the following ads for Interactive College of Technology (ict.edu). You can find the Google’s sizes/requirements/specifications for Display ads in the following link. Please ignore the “regional sizes”:

- http://support.google.com/adsense/answer/2953032?hl=en

BUSINESS SYSTEMS AD COPY:
Business Systems training
Business Info Systems, Web Graphics, and more.
Rated ‘Top 20 Best Value’ – enroll today!

ACCOUNTANT AD COPY:
Train to be an accountant
Learn key skills like Excel, Peachtree and payroll systems.
Rated ‘Top 20 Best Value’ – register today!

HVAC AD COPY:
HVAC Technician training
Training for residential & commercial systems.
'Best value' tech training – enroll today!

GENERIC AD COPY:
Find your new career!
Rated ‘Top 20 Best Value’.
HVAC, Business, CPU Systems – enroll today!


REQUIREMENTS

Ad Copy must be similar or identical to the ad copy listed above. For the generic ads, feel free to draw inspiration from any of the copy/imagery from the front page (ict.edu) or the about us section (iict.edu/about-us-atlanta-technical-college/). HOWEVER these ads must focus on value. Ad copy should mention ICT’s designation as a “Top 20 best value” by the US Department of Education. Be sure to use that exact wording. You must include “Top 20 Best Value” in the copy somewhere in the “general group.”

Maintain the color palette found on the ICT website (ict.edu). If you add colors to the palette they must be secondary in the image and must be complementary to the existing colors. Feel free to use any images you find on the site in the ads. We have also attached a number of images from ICT that you are allowed to use.

Keep in mind it is important to make sure that any image matches the ad content.

For example, the image of the man in the hard hat in the ICT home-page slider would be a good fit for the HVAC ads, while a photo of someone sitting at a computer would NOT be a good fit for those ads.

Make sure you use the actual images/logos found on the site, not a rendering of those images, as this will cause branding issues.

Because these will be display ads, you must include a strong call to action on the ad. Something to the effect of “Enroll Today”.

Do not attempt to include destination or display URLs in the ad copy.

The overall tone of the ad should be professional, and consultative. Imagine that you’re an advisor attempting to get a student to sign up for a particular program.

DEMOGRAPHICS

The target audience of these ads may or may not have a high school diploma. At a minimum, they have their GED. Ages and genders are indeterminate. This audience is looking for ways to improve careers, make more money, or to get a different job at their existing employer. They’re looking for a diploma or certification that will give them the education and the piece of paper that will allow them to get that job.

They’re looking for a solution that won’t cost them a lot of money. So, all the ad must let them know that an ICT education will give them a return on their financial investment.

Target Market(s)

DEMOGRAPHICS

The target audience of these ads may or may not have a high school diploma. At a minimum, they have their GED. Ages and genders are indeterminate. This audience is looking for ways to improve careers, make more money, or to get a different job at their existing employer. They’re looking for a diploma or certification that will give them the education and the piece of paper that will allow them to get that job.

They’re looking for a solution that won’t cost them a lot of money. So, all the ad must let them know that an ICT education will give them a return on their financial investment.

Industry/Entity Type

Residential

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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