New Automotive-Related Company Logo1

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This customer received 72 logo designs from 6 designers. They chose this logo design from lrbalaji as the winning design.
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Logo Design Brief
Hello,
Starkey Products is looking for a new logo to more closely match our target market. We feel our current logo is outdated and not exciting enough.
We manufacture electrical components for the automotive aftermarket. We primarily manufacture aftermarket lighting products for US cars and trucks. We also manufacture custom electrical components for other businesses'.
Our typical customer drives a sporty American made car (Mustang, Corvette, Camaro) and modifies it to make it unique (wheels, upgraded lighting, supercharger)
We would like our logo to communicate product quality and rugged durability yet simplicity.
Target Market(s)
automotive enthusiasts, drag racers, muscle car drivers
Industry/Entity Type
Electrical
Logo Text
Starkey Products
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Keep it simple!
Must have the 'Starkey' name prominently displayed - 'Products' is required but may be in smaller text. We prefer customers to say 'I have a Starkey wiring harness' and not 'I have a Starkey Products wiring harness'.
Black, gray, silver, white, and red are preferred colors.
Nice to have
- It may be cool to see the 'S' in Starkey contrasting. Maybe a bold, edgy, rugged 'S' in Red.
Should not have
- No yellow, orange, green, purple colors. No cursive writing. No animals, plants, or similar objects.
Starkey is a name and is not associated with stars or keys. Please do not include any star or key shapes, designs, pictures, etc.