• A$400

• 9 designs

• 5 designers

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Newsletter Design Brief

We need to produce an EDM promoting our gift card product - Best Restaurants of Australia gift cards - as the perfect End of Financial Year reward for staff and clients.

Desired result:
To prompt gift card sales/corporate orders.

Product information/background:
- Best Restaurants of Australia Gift Cards are an aggregate restaurant gift card that you can use at over 500 restaurants across Australia.
- Restaurants in the program range from mid to high end/awarded restaurants (some of Australia's best!).
- Gift cards can be redeemed for food and beverages at any of the restaurants listed within the program.
- Gift Card can be redeemed nationally

Positioning:
Best Restaurants is positioned as premium gifting option with broad appeal.

Brand:
Premium, classy, luxury yet accessible and friendly.

Brand Ambassadors:
We have a number of Chef ambassador's who's restaurants are part of the prorgam. We profile these Chef’s within our marketing campaigns for the gift card program to leverage their status and to build credibility and trust for the brand.

Best Restaurants of Australia Ambassador’s include:
o Jacques Reymond – Jacques Reymond Cuisine du temps
o Anthony Lui – Flower Drum,
o Tobie Puttock – Kitchen Cat,
o Neale White – Papa Goose,
o Maurice Esposito – Esposito at Toofeys,
o Alessandro Pavoni- Spiedo and Ormeggio,
o Giovanni Pilu – Freshwater at Pilu,
o Peter Kurubita – Flying Fish


COPY (guideline):

headline: The Ultimate Dining Gift.

body copy:
Best Restaurants of Australia Gift Cards are the perfect way to reward your staff and clients this End of Financial Year.

• Accepted at Australia's best restaurants
• National coverage
• No restrictions on use and no set menus
• Can be used to purchase food & beverages
• Valid for 12 months




REFERENCES:
Please see attachments - full page press ads. I have provided a variation of file types and some photo's on their own to see what you can use - please let me know if you'd like it provided in a different format.

Also the reference to the website is: www.bestrestaurantscard.com.au

Target Market(s)

EDM will go to our corporate database of clients.

Industry/Entity Type

Restaurant

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - Image of the Best Restaurants Gift Card
  
  - ENQUIRE NOW - button
  
  - Navigation panel/links for restaurants - these will click through to the website so people can see what restaurants are on the program:
  
  FIND RESTAURANTS: QLD. NSW .VIC. TAS. SA.WA.NT. ACT.

Nice to have

• Image of Chef Brand Ambassador - reference attachements

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Files

Download all files - 18.2 MB