• US$400

• 91 designs

• 40 designers

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Logo Design Brief

BOYSGANG

What is BOYSGANG?

BOYSGANG is an app for boys. Why an app for boy?
Because this app has the same goal which the app LULU had when it was launched:
BOYS talking about GIRLS. It s like a revenge for boys.
We created boysgang to unleash the value of boy talk and to empower boys to make smarter decisions on topics ranging from relationships to beauty,sex and health.

Target Market(s)

BOYSGANG is a private network for boys to express and share their opinions openly and honestly. BOYSGANG is a private app for boys to read and create reviews of the girls they know.
So boys are going evaluate/rate girls, and include hashtags related to this girls (most of them related to relationship, and sexual act). It is like a boys club, but the term gang was added to represent something forbidden and closed for girls opinion.

Industry/Entity Type

Health

Logo Text

BOYS GANG

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo Aspects
  
  The loco can be:
  
  - Just the writting
  - Writting + Icon
  - Icon with a writtting inside
  - character logo
  
  
  Other Requirements
  
  - Easy to read in Social Media ( In Small Profile Pictures)
  - Must be shown as an app button
  - Masculine
  
  Ideas:
  
  - To represent something like a boys club to talk about girls.
  

Nice to have

• Brand Values:
  
  - FUSION / UNION : union of boys to share opinions openly and honestly.
  - COOL / FUN : a network where most of guys are gonna have fun
  - SEXUALITY : most opinions and discussons in the end will be referring to sex
  - CONNECTIONS / NETWORK : connectivity among people, which are how each one inside of the app is correlated.
  - UNAUTHORIZED / FORBBIDEN : the discussions related to the ''forbidden'' which this app is going to generate should be expressed through the brand
  
  Brand Motion Values
  
  - COOL /FUN : Boys are gonna to have fun a lot
  - SEXY : sexual emotions exposed
  - DREAD: feared by girls
  

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Files

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