• US$200

• 27 designs

• 5 designers

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Brochure Design Brief

Fresh look for an existing brochure used by agents to explain personal emergency response services and related equipment to prospective customers. Customers are predominantly older people living alone and those with health problems who may require emergency assistance. While we are happy with the overall content and color scheme:

a) It needs to be a bit more lively (see uploaded 'example brochure')

b) The 'vertical' panels need to be complemented with something 'horizontal' that pulls all panels together.

c) The images under both 'safety' and 'simplicity' on the cover panel could be less 'metaphorical' and more pertinent to the target customer, as is the image under 'performance'.

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Files

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