Personal trainers and sports nutrition web shop needs a Logo design

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This customer received 73 logo designs from 28 designers. They chose this logo design from Xavi as the winning design.
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Logo Design Brief
We are personal trainers who are expanding our business to online nutrition selling.
We need a logo design which can be used in personal trainer web site as on a new sports nutrition and clothing web shop named "UltimaxCore". We're starting up nutrition business in Europe. Logo should be simple but powerful and strong. We would like to use logo in white, black or dark grey background. We prefer colors orange, citrus green and red.
Updates
To update, logo should include picture and text. It should also be elegant, besides simple, strong and powerful. It should comment trust and reliability.
Added Monday, March 24, 2014
Industry/Entity Type
Personal Trainer
Logo Text
UltimaxCore