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Motorcycle apparel & accessory retail stores needs exciting new brand logo.
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This customer received 176 logo designs from 36 designers. They chose this logo design from harryshout as the winning design.
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US$550
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176 designs
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36 designers
Logo Design Brief
Our store name is "The Helmet Center" and we sell safety apparel and parts to all ages and styles of motorcycle enthusiast. While helmets are our specialty, we sell everything for enthusiasts to wear while they ride, as well as parts and accessories for their bikes, both Harley, sport and dirt. We do not sell motorcycles though. We are looking for a secondary logo that can be used along side out current logo, or independently, and it doesn't have to say "Helmet Center" in it. We want something identifiable as the "M" is to Monster Energy. It can be just "HC", or even "THC", as long as it is identifiable with us, or IT CAN BE AN ABSTRACT LOGO THAT REPRESENTS US. Be creative. We also need to be able to incorporate the word "Racing" under it for use on our sponsored racers, or without for regular use. Our store colors are Red/Black/White. The final design should be exciting, risky, strong, and identifiable as a brand along side our current name logo, or by itself for use on t-shirts, hats and an apparel line. We are building a brand with the plans to franchise, and expand, and this logo will be an intricate part of it. We included our current logo, and a sample of Risk Racing's logo solely for the idea of how we might use the logo along side our name. Please see the logo styles we selected... emblem style or abstract style. UPDATE: I added an idea that I had for one... maybe someone could make it happen and see how it looks. Just jotted a few ideas down on paper for someone to try out. I'm not a designer, but the ideas of the use of a road, or shield might be an idea for someone.
Updates
Thank you all for working on our project. We are still looking for the right logo, and there is less than a week til we sit down to look at them all. I'd like to see a couple with the HC encompassed in a shape... either a circle, a square, a rectangle.. maybe. Again, something that works by itself like the Nike logo, or Mcdonalds arches, but then works along side the current logo... I will post another pic to give you more guidance as to where I'm wanting the logo to fit. Thanks again for all your time. We do appreciate it.
Added Wednesday, March 26, 2014
Project Deadline Extended
Reason: UPDATE: We increased the money payout, and have extended the deadline for 3 more days - On Friday the 3rd at 7pm Arizona USA time, we will close it up, and start sorting through what we have. We will narrow it down to 5 designs, then post them up on our FB page and vote for the best one. Even if you have some sample sketches or other versions you may not like, why not through them in there for us to see? You never know what might jump out at us. We have a few good ones to pick from so far, and are excited to see what else comes in.
BTW - we haven't had a single Emblem-type logo submitted that doesn't have "HC" in it. We are open to a Emblem like the Nike swoosh, Monster M, Pepsi circle, etc... as long as it was creative, says "protection", and works with or without our name logo. I was hoping to see a few of them - let's see if anyone's got something for us. Thanks, and we appreciate EVERYONES time on helping us find our logo.
Added Sunday, March 30, 2014
Target Market(s)
Young adults through older adults that ride motorcycles. We are not a discount company, but a customer service based company, and are aiming for them, not the thrifty Amazon shopper that wants everything nice for nothing. We sell service and experience.
Industry/Entity Type
Building
Logo Text
HC or THC, or even no words if the logo says it all.
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- It must work along side our current logo - please see the box area on the logo we currently have. It doesn't need to be square, thats just the area we want it to go.
Should not have
- Should not have the words "The Helmet Center" on it... we already have a wordmark logo. This needs to compliment that, or stand on its own.
