• A$200

• 33 designs

• 13 designers

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Logo Design Brief

Hi There,

We are looking for the best design for a new custom motorcycle and clothing business we are starting called "El Mestizo Projects" - the "projects" line is secondary to the main name El Mestizo - meaning "The Mongrel" - because we make one bike from the parts of many others. We are looking for a series of text based logos that can be used not only on bikes and commercial collateral, but also on tshirts and embroidered onto caps and used for stickers, so these applications need to be considered. We are not a regular bike company, and would not want to see anything too 'biker'. We view ourselves more as a fashion brand than a biker brand and take references from typography, skate culture and street art, and want something that reflects this. A mood board of the type of iconography and fashion references we are aiming for has been attached.

I should add that we don't want to limit peoples thinking to simple text based design options, we are not after a showcase of what dafont currently has on offer. I would be happy to see iconography integrated into the design, the name does still need to be the main feature, however the brand does needs its own unique fashionable identity.

Target Market(s)

The target market is predominantly male aged 16 to 35, medium to high socio economic status, and with a keen eye for fashion and trends. We are not after the traditional biker dude, but more the guy who wears a rocking pair of jeans a cool leather jacket and a dirty old pair of converse.

Industry/Entity Type

Clothing

Logo Text

El Mestizo Projects

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Has to include the name El Mestizo, projects is the secondary line, and can either include this or motorcycles. So can read El mestizo Projects, or el Mestizo Motorcycles

Nice to have

• A reference to motorcycles in iconography, think pistons, helmets, sprockets, handlebars, over heated headers and exhaust fumes!

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