crest logo design project

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This customer received 48 logo designs from 22 designers. They chose this logo design from sdtm as the winning design.
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Logo Design Brief
We need a logo for a start up line of women's basics clothing called "Freret and Broadway". We would like the logo to be in the form of a crest or something feeling sort of private school/preppy/formal but the colors to be a little more fun We would like to use the colors bright yellow and dark gray(gun metal ish). The design should feature some sort of fleur de lis, skull, and possibly crown design and the logo should incorporate the name Freret and Broadway somewhere on the design. The design should be classic and something that could be printed on clothing.
Updates
We want the logo to be in the shape of a crest - like something here (http://www.fromoldbooks.org/Caussin-HolyCourt/pages/000-1-Bookplate-detail-crest/) not this exact one but this idea. If you look at the various crests on this website you can see the sort of look we are going for. (http://www.rugby.com/shop/category.aspx?categoryid=3372853&cp=3138869)
Added Thursday, June 14, 2012
Target Market(s)
women, 18-39, upper/middle class
Industry/Entity Type
Clothing
Logo Text
Freret and Broadway
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- In the shape of a crest
include a skull (not a scary skull but a simple one)
and fleur de lis,
and also a crown
Nice to have
- possibly incorporate the number 70118 somewhere in the logo