• US$200

• 140 designs

• 12 designers

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Logo Design Brief

WANTED! A KICK BUT logo for my new company.

We specialize in OUTDOOR GEAR with a focus on VEHICLE BASED EXPLORATION TRAVEL and DISASTER PREPAREDNESS GEAR. A minor focus will including MILITARY SURPLUS camping type gear.

The business name is "OVERLAND DEPOT" and the logo must also contain our tag line "YOUR OUTDOOR GENERAL STORE". I would like the font to be a military style and the overall look of the logo to be very "clean"

We sell the following type of products:
1) Off road vehicle gear, tools and parts to upgrade the off-road capability of the customer and their vehicle.
2) Camping and survival gear supporting long duration exploration capability and self-sustainability. Think "safari expedition"
3) Disaster preparedness food, gear and first aid products
4) Military surplus camping type products
5) Portable Solar and water filtration systems

Think of us as a big "General Store" for the Explorer, Camper and Survivalist.

I've included a few sketches of what I think the logo should be based on. Other than what is listed in "Must Haves" everything else is open to your creative input.

I would like an overall TACTICAL type look and as CLEAN as possible. Also the final design needs to translate well to stickers and patches which will be used to brand our products.

COLORS: Open to interpretation - might include Black, White, Green, Blue, Red, Olive Drab or Coyote Brown.

Good luck! Looking forward to seeing what you come up with. Thanks!

Target Market(s)

Target Demographic:
1) 30 to 60yr old: The Overlander, survivalist, and RV type explorer. Lots of money interested in high end gear and function. Money not and issue
2) 20 to 40: The off-road 4 wheel drive enthusiast, camper, outdoors-man and sportsman. More interested in capability, efficiency and practicality of use.
3) Survivalist and people interested in disaster preparedness.

Industry/Entity Type

Business

Logo Text

"OVERLAND DEPOT" "Your Outdoor General Store"

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 1) Designed around a Circular Gear
  2) the following icons on the gear: Compass (at top), water, camp fire, triangle-in-circle preparedness icon, Military star (at bottom), first aid, tent and solar icon.
  3) our name "OVERLAND DEPOT"
  4) our tag line "Your Outdoor General Store"
  5) Military type font
  6) three mountains in center with stream/road (interpreted either way)
  
  The design MUST translate well to stickers and patches which will be used to brand our products.

Nice to have

• Olive Drab and or Coyote Brown but if forest green and no brown look better great. Also if less colors look better that is okay too.
  
  Looking for a clean style. Not a "busy" logo

Should not have

• Pink

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Files

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