Logo for Serious Business Game
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This customer received 62 logo designs from 23 designers. They chose this logo design from ONW as the winning design.
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Logo Design Brief
We are a new startup called PieSim, a serious business game that will be offered to help people learn how to grow market share and profitability. Our simulation game is aimed at three market segments: Business students, Entrepreneurs and Corporations (e.g. for training purposes). Our games will cover different subjects, e.g. marketing (MarketPie), entrepreneurialism (StartPie), Strategic Management (ManagePie).
Our platform, in development, will be contemporary, serious but fun and engaging. It needs to be fit in, design wise, with our web platform contemporaries in other sectors, e.g. geckoboard, wealthfront, zendesk etc.
The PieSim name plays on Pie (slice of the market) and Sim is short for simulation. We see pie as being the key icon for the logo (but not necessarily) and with time as awareness builds could stand on its own.
As you can see, we have capitalised the P and the S - could have ie and im as lowercase or smaller caps - whatever you think best!
Please note our strapline: Serious Business Games to be incorporated into logo.
We are looking forward to seeing your creative ideas and thank you for considering our logo project. The first of many we hope! Over to you :-)
Updates
Project Deadline Extended
Reason: We need more time to give individual feedback and choose design. So Wednesday is best if okay with designers. Thank you.
Added Tuesday, March 25, 2014
Target Market(s)
As above: Our simulation game is aimed at three market segments: Business students, Entrepreneurs and Corporations (e.g. for training purposes). Our games will cover different subjects, e.g. marketing (MarketPie), entrepreneurialism (StartPie), Strategic Management (ManagePie). Logo needs to be able to transferred to individual games.
Industry/Entity Type
Marketing
Logo Text
PieSim (strapline: Serious Business Games)
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.