• US$800

• 173 designs

• 42 designers

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Packaging Design Brief

Our company is launching a new toothpaste and is looking for a logo and packaging design. The toothpaste brand is called Xtreme. The packaging should have the same design quality as the major international brands, such as Crest, Crest Prohealth, Oral B, Signal, Close-up, Colgate, etc. The dominant colors for our brand should be hues of blue, similar to other major brands. In addition, there should be a little bit of green to represent the "Fresh Mint Blast" flavor and the "Extracts of Aloe Vera" included in the ingredients.

There are typically 3 unique sides on a toothpaste box:

The face: Repeated on ~3 sides of the 4 faces of the box
The back: The 4th box face has the instructions for use, ingredients, company information, bar code/product info, and some branding elements.
The sides: Usually consisting of just the logo, flavor etc.

Please refer to existing brands such as Crest, Crest Pro-health, and Oral-B for an example of typical box layout and elements.

Task Details:
Package Dimensions: 180 mm x 48 mm x 28 mm, 100 ml toothpaste tube
Brand Name: Xtreme
Description: Fluoride Toothpaste
Flavor: Fresh Mint Blast
5 Actions: Protects against cavities and tartar, freshens breath, whitens teeth, and maintains healthy gums. These actions can also be made into a list like Crest Pro Health or Oral B Pro health. For instance, Strong Teeth, Fresh Breath, Whitening, Healthy Gums, Cavity and Tartar Protection.
Also contains whitening micro particles and extracts of aloe vera which may be highlighted on the package

Overall, the look should be high quality and with the same look and feel as the big brands mentioned previously. We do not have an existing logo for this brand. The face of the package is the most important element as it is often repeated on several sides and on the tube itself.

Please let me know if you have any questions.

I've attached some of our favorite big brand designs below. I would say the Crest Pro Health and 3D vers

Target Market(s)

adult consumer of toothpaste, both female and male.

Industry/Entity Type

It Company

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A logo with the brand name: Xtreme
  Description or sub text: Fluoride Toothpaste
  Flavor: Fresh Mint Blast
  A phrase or list describing the Toothpaste Actions: e.g., Protects against cavities and tartar, freshens breath, whitens teeth, and maintains healthy gums. Or as a list simialr to Crest Pro Health or Oral B Pro Health:
  -Anti-cavity
  -Anti-tartar
  -Fresh breath
  -Whitening
  -Healthy Gums
  
  Special ingredient of "whitening micro particles: and "extracts of aloe vera", which should also be highlighted.
  
  The color should mostly be shades of blue, with only a little bit of green to accentuate the fresh mint blast flavor and aloe vera
  
  Package Dimensions: 180 mm x 48 mm x 28 mm, 100 ml toothpaste tube

Nice to have

• The design should really look good next to crest pro health, 3d white, and oral b pro health. These are our favorite designs.

Should not have

• For aloe vera, there is no need to show the plant.
  
  The Xtreme logo shouldn't be too Bold. This should be appeal to all consumers, not just men.

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Files

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