• A$280

• 36 designs

• 14 designers

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Logo Design Brief

Launching a website to provide information for people who have, or are looking to start a Kitchen Garden. A Kitchen garden is a vegetable, fruit, herb and salad garden planted specifically with cooking in mind.
The site will provide information such as plant selection, and have loads of recipies for using the fresh produce (either straight away or in preserves). The site will also offer a forum where gardeners can share results and seek advice.

This logo is the starting point for the business and the colours and image will drive site design, and broader brand identity.

Target Market(s)

Kitchen Gardeners have the following characteristics:
*Passionate about fresh produce, and using what is in season
*Environmentally aware, prefer to "grow their own" for reasons such as not using pesticides, or keen to reduce carbon (food transport)
*Keen cooks, like trying new recipies and eating out
*Sharing - like sharing their garden produce and cooking with friends and family
*Teaching their kids about growing and preparing food

This does not mean they are "hippies", rather they are modern thinking people who are interested in great tasting food.

Industry/Entity Type

Kitchen

Logo Text

My Kitchen Garden

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• I like the concept of using 2 forks - a garden fork and a cutlery/dining fork - in some way.
• I also like these colours: pumpkin orange and fresh leafy green as they are seen in the garden and kitchen.
• Prefer a modern open font such as "fake plastic".

Nice to have

• earthy colours, transparent background for web use

Should not have

• Serif fonts, script fonts,