Label for "FarmChar" biochar brand.

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This customer received 14 label designs from 7 designers. They chose this label design from maricreatives as the winning design.
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Label Design Brief
Energy Farmers Australia is a Western Australian based bioenergy development company. We partner with farmers to design and build systems that use agricultural wastes like wheat straw and manures to produce bioenergy. A by-product of a bioenergy process is "biochar", a charcoal like substance that is high in nutrients and carbon and is used for soil improvement.
We have used Design Crowd to develop our "FarmChar" brand (see attached document for Logo). We will used this brand to sell any biochar we produce.
We are looking to develop a generic label that we can use to label the containers that we are selling the biochar in. The labels would stick to the containers.
The containers will be 5 and 20 liters and made of plastic (see attached word doc). In the future we may also sell the char in 25 liter plastic bags so the design should account for that.
The final design should communicate freshness, sustainability, farming, healthy ecosystems and productivity.
You can visit out website for more information www.energyfarmers.com.au
Updates
Project Deadline Extended
Reason: I have been working away and have not had time to look at the designs. I will do so this weekend.
Cheers
Added Wednesday, November 05, 2014
Industry/Entity Type
It Company
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The Logo: "FarmChar"
- The words:
- - Poultry Litter Biochar (We wold like to be able to change this sometimes, for example we may make biochar out of wheat straw or wood waste).
- - Enhances Plant Growth
- - Retains Moisture
- - Stimulates Microbial Activity
- - Increases Soil Carbon
- - Holds Nutrients
Should not have
- Pictures of animals