• A$240

• 19 designs

• 3 designers

---

Graphic Design Brief

We need an Info-graphic which will be printed on A4 for distribution to our members, government, key stakeholders and grant providers. It will also be uploaded to our website - www.healthy-kids.com.au

PROJECT BRIEF – Branding as per Healthy Kids Association
The aim of this infographic is to show the work that Healthy Kids Association did in 2013. It will be a pictorial annual report. It is to communicate to a wide audience the size and reach of Healthy Kids Association activities.
We are a health promotion charity that supports schools to deliver healthy food services and our aim is to improve food literacy so kids know what to eat, when.... Our aim is to reduce diet related disease - mainly those relating to overweight and obesity. The infographic should be in keeping with our brand - see www.healthy-kids.com.au

Using the following information
Our Members
In 2013 we had a total membership of 1,200
Our members are 1,137 Schools
20 Affiliates
24 Individuals
19 Leasees who operate 45 school canteens.
Our school members are
Public Sector Schools 846
Independent Schools 78
Catholic Schools 204
High schools 196
Primary 845
Central schools 30

There are 3082 schools in NSW – so we have 38% as members.

Our services
Supporting Schools
We answered 1078 enquiries through our telephone and email service.
We under took 20 menu assessments
22 school canteens had a business diagnostic
We flew to the regions and attended network meetings and school visits throughout New South Wales: South coast, Central Coast, north coast, illawarra, hunter new England and Dubbo

Publications
We produced the summer and winter editions of Healthy Kids School Canteen magazine and
the Annual Healthy Kids School Canteen Buyers Guide.

Food Industry
We work with the food industry to change the nutritional value of food
There were 57 food companies that registered 823 food products suitable for school canteens. Of these products, 359 were Green products and 464 amber products.

Community Activities
We worked with Parramatta and Hornsby councils delivering 8 school holiday cooking classes to 80 children and their parents.

WEBSITE STATS – www.healthy-kids.com.au
200,381 web visits
157,601 unique visitors
491.495 page views
2.45 pages per visitor


We worked with ALDI to develop the Lunch Box initiative which resulted in 79,289 iOS and Android Downloads and
10,629 subscribers to the weekly ALDI email lunch box menu and shopping list.

Our funding
Total Income - $1,371,438
Government - $747,870 (54%)
Membership - $83,228 (6%)
Fee for Service – $42,946 (4%)
Other - $497,395(36%)
Total Equity $50,811

Industry/Entity Type

Industry

---

Colors

Colors selected by the customer to be used in the logo design:

---

Files

Download all files - 0.2 MB