New Technology Nonprofit Seeking Creative Logo!
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This customer received 65 logo designs from 22 designers. They chose this logo design from ArtTank as the winning design.
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Logo Design Brief
Splash Technology is a new nonprofit that increases access to technology for U.S. based non-profits working towards social change through simple, fair and honest technology services and leasing programs.
Ultimately, we are curious to see what ideas people have- our name definitely invokes some water/ripple based logo ideas- but we also would like to demonstrate that we are a creative, young and modern nonprofit working in the technology sector(specifically computer hardware).
Why are we called Splash?
We believe one way people passionate about supporting social change organizations is by donating used technology. By donating to Splash Technology, each donation, or splash, also creates "ripples of impact" by sustaining a new market for nonprofits that breaks down barriers around technology and puts focus back on the their missions.
Some values we hope to express through our branding:
Honesty
Simplicity
Fairness
Technology
Professionalism
Openness/Transparency
Current
Trustworthiness
Some words that we would like to describe our future website style:
Crisp, Clear, Clean, Bright, Light, Smooth, Refreshing, Concise
There is the possibility of expanded work for the winner of the contest.
Updates
Thank you all designers for your submissions- I will be reviewing and giving every design feedback and making some initial eliminations in the coming day. The creativity has been wonderful and I am very grateful for all the contributions.
Added Monday, May 28, 2012
Project Deadline Extended
Reason: Hey Everyone,
I'm extending the deadline to allow for designers to make any final revisions before we take the finalists to a vote. Shortly after that vote, we will make a decision. We are not considering any submissions from new designers at this point- a testament to the quality of your submissions. Thank you so much for your creativity and quality work- it has made this process very difficult.
Best,
George
Added Saturday, June 02, 2012
Target Market(s)
Clients, Donors (Businesses and Individuals), General Public- Likely 18-64 years old, Likely well-educated
Industry/Entity Type
Computer
Logo Text
Splash Technology
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The full name: Splash Technology
Must have some illustrative properties: We don't want a boring old Splash Technology in text form, one word italicized or bolded and one not- we have Photoshop! We want something that can be the face of our creative and current nonprofit.
No more than 4 colors- and 4 is probably pushing it already.
Thanks designers! You are helping a nonprofit build a brand and make a difference.
Nice to have
- Technology is a long word, so it would be great if that was subset or smaller text, and did not overwhelm the word Splash. Emphasis should be on the word Splash.
My preference is with the following main color ranges: blue (whole spectrum), white, grey, black
The truth is we have looked over what the world "Splash" looks like on the internet in other logos and nothing really stuck out as a good conceptual fit. So just be creative.
Should not have
- Loudness: It can make a statement, but it shouldn't be loaded with unusual colors, such as bright pink or green-brown.
We like water/splash/ripple themes and color schemes- but please do not overdo it. We are a technology based nonprofit- and even though that'l like hard to express in a logo- we want to have that professional, sleek, technology edge to match with a more playful side. It can't look like a logo for a water amusement park (sadly).